New York branding and graphic design firm Chermayeff & Geismar & Haviv has transformed the flaming ball logo for the US Open Tennis Championships into three minimal golden stripes.

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This means that the logo doesn’t even have to be present when you’re judging a company or product—as long as the shape association is fresh in your mind, it’ll have an effect on what you ...

Read More: WADA appeals decision in Jannik Sinner doping case, seeks 1-2 year ban from CAS Back in 2022, Nike and Sinner unveiled an intricate logo shaped like a fox that was packed with hidden ...

This Thursday, they unveiled a new brand identity for a new era, designed by players, fans, and partners from around the world, aiming to increase the impact of women’s tennis.