The original form of the meme seemed to address Christians who speak over members of the Jewish faith or ethnicity, and it spread across Twitter from there. What is the “silence X, a Y is ...

Credit: McDonald's USA McDonald's has released a bizarre ad that ditches design trends in an attempt to capitalise on a stale meme. Inspired by the popular 'Hungry, But Too Tired To Cook?

The call came to an abrupt end when Welch interrupted to say that she was going to bed, a sign-off that quickly became part of her meme lore, in part because she then vanished from public view.