Or the other ideas considered were ... The firm certainly nailed the simple objective. Prospects of the logo/graphic/"visual identity system" being successful look a bit more complicated.

Good logos are simple. Customers should be able to ‘parse the data’ in a single glance. Even more complex designs can be scanned by having, for example, an elegant silhouette. The trick is to ...

The new logo cost under $300 and was created ... Town officials worked with Spotlight Strategies to brainstorm ideas. The goal was a “clean, simple” look that would consistently look good ...

A business logo can make or break your business. It is the first impression your company projects to its customers, so it needs to be as positive and targeted as possible. The logo needs to ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

it’s a tool that makes creating your own logo as easy as dragging and dropping. And it’s a good opportunity for designers too. Squarespace Logo is a co-joint with the Noun Project, a ...