I love watching it instantly elevate a casual look or add simple elegance to dressy ... or special eye makeup removal products required. Emma Lord/BuzzFeed Check out a TikTok of the E.l.f. tubing ...

A cult beauty brand founded in 2021, Merit is known for creating simple makeup products that are impossible to mess up. Many of the base products come in stick formats with a multipurpose promise that ...

Its products simplify your makeup routine without compromising quality ... and is renowned for its top-tier tools that are both simple and sustainable. The brand’s philosophy centers on creating ...

Zero-waste brand Axiology 's makeup products include multi-use makeup sticks, as well as a unique "Fungdation" with reishi ...

in the hopes of building up a roster of holy grail products. With the past couple of years’ spotlight on skincare and news of 12-step routines and international beauty hotspots, it’s safe to ...