Coote, a West Australian ... Sir has been featured in British Vogue, and The Impression, a respected online publication for creative professionals, ranked the label on its Top 10 Fashion Ad ...

Australian fashion label Sir expands its retail footprint with a third local boutique, this time on Brisbane’s buzzy James Street. It follows the opening of its flagship in Sydney’s Bondi earlier this ...

The serenity of the dusty outback meets the rumblings of the ocean in SIR’s latest collection. Shot on Western Australia’s tip ... constantly redefining what it means to be a modern day fashion label.

No wonder the Australian ... forged a path in fashion when they were both 24. It was 2014 and they had zero experience of garment cutting, but all the gumption of millennials who couldn’t find ...

Five years after Nikki Campbell and Sophie Coote launched Sir the Label with an Instagram-only capsule collection, the acclaimed Sydney fashion label has opened its first standalone Australian store. ...

Shop Sir Swim here. [Vogue inbox] Premium New Zealand sleepwear brand General Sleep is set to launch on Matches Fashion. Introducing its new Clementine collection, the label’s latest release ...

The Australian fashion scene has long operated on an ... and ready-to-wear pieces, SIR. is a label that's easy to love. Using ethically sourced, high-quality fabrics. SIR. embodies a modern ...

You can discover and shop Sir’s resort ’22 collection at their website, here. For their second collaboration, Finnish label Marimekko and sportswear giant Adidas have designed a new range of ...

IN SIR. THE LABEL’S LATEST DROP, a reverence for the past intermingles with a longing for the future. The beloved Australian label, which was founded in 2014 by friends Nikki Campbell and Sophie ...

Sydney-born fashion brand Sir, whose dresses and tops have been worn by the likes of Kendall Jenner and Emily Ratajkowski, has tapped Ironside Capital to find investors willing to bankroll new ...

The Australian discount store's 'Short Sleeved Tiered Midi-Dress' is a near-perfect dupe of the $480 'Indre' midi-dress from Sir The Label, an upscale fashion brand headquartered in Sydney.