It's not your grandmother's underwear. Or maybe it is. Skims, Kim Kardashian's shapewear brand, just launched a retro collection that could be plucked right from a 1950s store rack. Or the back of ...

Inflatable Kim Kong's Time Square takeover is perhaps the very essence of SKIMS' genius yet contriving marketing technique.

SKIMS are one of the most popular underwear brands in the world. But one woman, who previously splashed out on some undies from Kim Kardashian’s brand, has revealed she’s found a dupe s… ...

The combination of high-quality products and effective marketing strategies helped position SKIMS as a leader in the shapewear market.

Kim Kardashian recently lifted the lid on her new SKIMS collaboration with Nike – and fans already can't get enough. However, it is speculated her ex-husband Kanye West may have made a subtle ...

Did Kanye Handwrite the SKIMS Logo Himself? Everything You Need to Know Ye recently credited performance artist Vanessa Beecroft with the overall SKIMS "style." ...

“In April 2024, the entrepreneur and reality TV icon posed for another Skims Swim Shop collection campaign photographed by Nick Knight.” apparel, celebrity, experiential marketing, out-of-home ...

A 60-foot inflatable Kim Kardashian erected in the heart of New York City is turning heads online and off. Kardashian's unisex shapewear brand Skims celebrated the release of its new swimwear ...

Kanye West announced he's launching a Yzy women's line with a bodysuit identical to those worn by his wife, Bianca Censori — in an apparent challenge to ex-wife Kim Kardashian's Skims brand.

SKIMS’ latest drops are selling out fast. Kim Kardashian's brand launched a push-up bra that's perfect for plunging necklines, cozy loungewear, and Valentine’s Day must-haves. Treat yourself now!

J.Crew Group has appointed Julia Collier as CMO of its J. Crew brand, effective Jan. 6, according to a press release. Collier joins the retailer from Skims, the shapewear and apparel company ...