owing to the growing demand of premium flavored vodka, especially among the millennial population. With a whopping 28.1 million 9-liter cases sold in 2022, Smirnoff is the Best-Selling Vodka Brand ...

American tastes had also fully shifted toward light, easy-drinking spirits whose ad campaigns promised them versatility, ...

What's most striking about vodka's rise is the huge sales of so-called super-premium brands ... to four times the price of cheaper brands like Smirnoff, which sells for $13 a bottle.

which makes Smirnoff vodka, reported a 14.2% rise in second-quarter profit on Wednesday boosted by strong demand for its premium brands of alcohol. The Diageo PLC (DGE.L), opens new tab-owned ...