The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, ...

Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts ...

“We now say, three taps and swipe to book a hotel tonight.” This kind of integration of logo and UI is part of a larger trend–logos aren’t just logos anymore. For the internet-of-things ...