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Looking for new bass lures for topwater, muddy water, and more? These are the best soft plastic baits for bass you can buy right now.
One of my favorite methods of fishing is with "soft baits." We commonly refer to them as soft plastic baits, but manufacturers now use a wide variety of materials in the making of these popular lures.
Milliken Fishing shows you how to make custom soft plastic lures from scratch. Why Are So Many Girls Giving Up Cycling?
How did Ott DeFoe earn his fifth BPT trophy, and what were the Top 5 bass lures that produced on the final day?
By Shirley Shuman Mitch Simpson of Heaters has been fishing since he was fifteen. Now he provides creates and sells baits in ...
Spoons and spinners are great, but don’t overlook these new-school bass lures for monster browns. Here's how to catch trout on soft plastics.
We tested nine of the best swimbait rods for their action, lure weight rating, accuracy, and casting distance.
Soft-plastic baits are a major player in this game. Today’s anglers have available a huge variety of hard and soft plastic bait options.
Here are the top lures at Stage 5 of the 2025 Bass Pro Tour on Lakes Chickamauga and Nickajack. See what Jake Lawrence, Jacob Wheeler, and others used to win.
Pollutants in soft plastic baits harm anglers and the environment Common fishing lures release dangerous phthalates and endocrine disruptors, according to a recent study by the Thünen Institute.