The Berkley Powerbait MaxScent Stank Bug is the latest addition to the lure maker's assortment of craw-style baits. Get the ...

Looking for new bass lures for topwater, muddy water, and more? These are the best soft plastic baits for bass you can buy right now.

One of my favorite methods of fishing is with "soft baits." We commonly refer to them as soft plastic baits, but manufacturers now use a wide variety of materials in the making of these popular lures.

Milliken Fishing shows you how to make custom soft plastic lures from scratch. S.F. residents had parked in their driveways for years. Then someone started snitching ...

How did Ott DeFoe earn his fifth BPT trophy, and what were the Top 5 bass lures that produced on the final day?

By Shirley Shuman Mitch Simpson of Heaters has been fishing since he was fifteen. Now he provides creates and sells baits in ...

We tested nine of the best swimbait rods for their action, lure weight rating, accuracy, and casting distance.

Here are the top lures at Stage 5 of the 2025 Bass Pro Tour on Lakes Chickamauga and Nickajack. See what Jake Lawrence, Jacob Wheeler, and others used to win.

Pollutants in soft plastic baits harm anglers and the environment Common fishing lures release dangerous phthalates and endocrine disruptors, according to a recent study by the Thünen Institute.

SELINSGROVE, Pa. — We'll head to Selinsgrove and visit the home of Melting Point Lures. Jason Rider is the man who comes up with these hand made soft plastic fishing lures.