Here are six qualities to prioritize when you’re looking for a social media manager: When you interview job candidates, ask to see their portfolio or the accounts they've managed in the past. Give ...

This memory popped up after a recent two-year social media hiatus -- I came back to spend six months strengthening both my posting consistency and my art direction skills. If you, too ...

Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance ...