Vanessa Taveras has joined Athletes Unlimited as Chief Partnerships Officer and will oversee all sales and sponsorship ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

From alt-broadcasts to dynamic creative, four key trends will reshape sports marketing this year. As fan engagement evolves, brands must adapt to stay ahead of the game. Here’s what you need to ...

Gold Rabbit Sports was founded by Andre Schunk in 2020 after spending nearly two decades at Interpublic experiential agency ...

Allyson Felix — the most decorated track and field athlete in history with seven Olympic gold medals among her trophy haul — ...

What ties Brown, Frey and the Cavinder twins together is they are all clients of Greenville-based Everett Sports Marketing, which was tasked with identifying athletes to reinforce Nerds ...

“They sold $150 million worth of computers in 100 days,” says David Stubley – sports marketing expert and author of Gamechangers and Rainmakers: How Sport Became Big Business – in an ...