Stetson advertised with local radio stations in the fall of 2008 and saw hat and clothing sales spike almost 10% in Houston during the third quarter. Future attempts are already lined up.

Former congressman Jack Brook's Stetson hat on display at his Celebration of Life services at the Montagne Center in Beaumont, Texas, on Sunday, Dec. 9, 2012.

DELAND — Whether you know him as the maker of the world's most famous hat, Florida's first official snowbird or the benefactor of a university that changed its name in his honor, John B. Stetson ...

The company, founded in 1865 by John B. Stetson, only recently moved to Garland, Texas. In 1870, Stetson opened a factory outside of Philadelphia, which would subsequently become the largest hat ...

The quintessential Western brand was founded in 1865 by John B. Stetson, who hailed from a hat-making family in New Jersey. When he was 20 years old, Stetson came down with tuberculosis and headed ...

There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B ...