Inside the Stetson factory in Texas, where the magic happens. Stetson has been crafting cowboy hats for over a century, and each year, they produce more than half a million hats. But the process ...

"This hat is a $350 Stetson silver belly," said Knox during the meeting as he showed off the light-colored hat to members. Knox is referring to the Stetson brand of cowboy hats, which has become a ...

Elon Musk wore a cowboy hat when he visited Eagle Pass, Texas on Thursday. Several X users said that the billionaire was wearing it the wrong way around. A Stetson expert told Insider that the ...