The meme is everywhere nowadays; one TikTok user even got a tattoo of it. Surprised Pikachu has been spotted on social media platforms like Facebook, X—formerly known as Twitter—Reddit, ...

Facebook advertising can cost $10 per 1,000 views. If the Surprised Pikachu meme ended up getting 90 million views (which is probably a vast underestimate), that equates to $900,000 worth of ...