A company called Sweet Baby Inc. has become the target of 'anti-woke' gamers because it offers consultancy ... Marvel's Spider-Man 2, and Alan Wake 2—which got an 88 from us in our Alan Wake 2 ...

Sweet Baby Inc. is not the largest narrative design company in the games industry. Nor is it solely responsible for the characters and stories in recent high-profile releases like Alan Wake 2 ...

Alan Wake 2 game director Kyle Rowley has backed this up, saying theres no truth to the theory that Saga Anderson was designed as a Black woman at Sweet Baby Inc.'s behest. On the surface ...

The focus on Sweet Baby Inc. may have begun fairly late in 2023, when it was raised as a topic on Kiwi Farms, a toxic-by-design chat room where users discuss targets for online harassment.

The accusations began around the release of Spider-Man 2 last October. More came when Alan Wake II hit a week later. They were all over the replies to the social media accounts of Sweet Baby Inc ...

He was responding to the consumer backlash against DEI consultancy companies like Sweet Baby Inc., calling anti-woke consumers "human garbage." McGowan wrote, "20 years in games, 17 in the C-suite ...

Sweet Baby Inc. (SBI) describes itself as an "inclusion ... Kern offered an explanation as to why such "woke" entertainment keeps being made despite alienating audiences. "Over the past decade ...

The focus on Sweet Baby Inc. may have begun fairly late in 2023, when it was raised as a topic on Kiwi Farms, a toxic-by-design chat room where users discuss targets for online harassment.