Caroline Flack: ‘Be Kind’ T-shirt raises more than £200,000 for Samaritans after presenter’s death ‘This money raised will have such a huge impact for so many people who need it ...

It reads, “Be Kind to Everyone.” It is the phrase behind a success story that isn’t really about a mountain of products piled high in boxes and the busyness to fill orders constantly coming in.

That first summer, they set a goal to sell just 40 shirts – all with the same simple message: "Be Kind to Everyone." "I wanted our whole idea to have a greater meaning and that's what lead me to ...