In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola. What to some was a mere news blip was a ...

After my dad left, the company retained him as a consultant, during which time he worked on critical strategic projects such as TaB Clear. Another project my dad was hired to do was investigating why ...

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has ...

like the launch of ‘Coke Is It.’” After my dad left, the company retained him as a consultant, during which time he worked on critical strategic projects such as TaB Clear. Another project ...