But Taco Bell’s effort makes the logo as gray, mushy, and sickening as any of the beef slurry its employees get paid to slop. “As little design as possible” does not mean you should turn ...

For the first time since 1995, Taco Bell has refreshed its logo. The fast food chain revealed ... but the transformation of restaurant design and packaging will take place more gradually.

The chain is planning a wide roll-out of the new logo starting in the fourth quarter and will continue evaluating the pilot restaurant design. Del Taco has more than 525 restaurants in 17 states.

Let’s look at some famous logo redesigns — Instagram, Uber, and Taco Bell — and analyze what’s different about their designs. In their redesigns, these three companies used the following ...