Still, industry events are a “significant part of the pie” for tourism revenue, said Stephen Pratt, professor of tourism, events and attractions at University of Central Florida. The Tampa ...

Visit Florida staff members have crafted a tourism-marketing plan intended to combat increased competition from states that in the past few years imposed tougher Covid-19 restrictions.

PLANT CITY, Fla. — Summer tourism in Florida hit a record pace this year, with nearly 35 million people visiting the state from July to September, Visit Florida announced this week.

Tampa, Florida, is a city known for its sunny weather, rich history, and diverse attractions. But like any popular tourist ...

Here’s where things stand with theme parks and other tourist attractions in Florida and the Carolinas in the wake of Hurricane Ian. Also find out about canceled and diverted cruises.

Visit Florida, which received $80 million in this year’s state budget, anticipates $1.65 million for the campaign will come from local tourism agencies, Laiken said.

Tourism volume is estimated based on in-market destination search query interest from Google and on travel.usnews.com in 2015-2016. Hotel prices are sourced from a sample of U.S. News Best Hotels ...

TALLAHASSEE — Florida posted a record third-quarter tourism total this year, with the numbers bolstered by U.S. visitors as international travel continued to lag behind pre-pandemic levels ...

WICHITA, Kan. (KWCH) - Visit Tampa Bay, a Florida tourism organization, is flying 95 residents of Tampa, Kan. to Tampa, Fla. for a visit from Dec. 5-8. The group, essentially the entire central ...