The outcome is the new Hot Wheels Speed Snap Track System, which makes every section of track easier to ... of the Hot Wheels 3-to-6-year-old target audience. Track setup time was also reduced ...

And it's got Apple, Amazon and Target in line to participate. Mattel has reinvented the venerable toy line as Hot Wheels id, a physical toy that now connects to video play, via a smartphone and ...

Now, Hot Wheels and Mega are offering a 1977 Pontiac Firebird model, available exclusively at Target. In a new collaboration between Mega and Hot Wheels, this 1977 Pontiac Firebird model ...