If there's one thing Taylor Swift does well, it's ace a Met Gala theme. However, some of her outfits through the years have ...

Swift has a leg up in this department since she is, well, a human. But that's not what humanizes her brand. She accomplishes that by sharing herself with her fans and authentically connecting on ...

Taylor Swift’s Eras Tour wrapped last December ... She really understands how to manage a personal brand. I don’t know if she considers herself a personal brand or thinks in those terms ...

Many of us in marketing, however, recognize Ms. Swift to be a cunning, calculating positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. But before I get to the three ...

Taylor Swift’s Eras Tour wrapped last December ... She really understands how to manage a personal brand. I don’t know if she considers herself a personal brand or thinks in those terms ...