standalone women’s tennis product in the world. These are the sorts of issues that promise to be defining for the WTA over the next few years — once debates over colors, fonts and logos subside.

According to the Wimbledon website, the poster is titled "Tennis in an English Garden" and was created by British graphic designer Sarah Madden. The stunning artwork is inspired by the unique floral ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme ... the governing body of women’s tennis is aiming to put itself ...