Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effe ...

It's no secret that technology leads to new opportunities for businesses, helping them gain a competitive edge. Texting is one such technological advance that businesses can use to communicate ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Adam Uzialko,Senior Editor Business News Daily ...

Last month, a putative class action Complaint was filed against Dave & Buster’s (“Defendant”) for allegedly failing to observe proper ...

If you are a mobile marketer using text messaging, your successes are based on growing the number of opt-in mobile database members and their engagement. If you upset a user, he or she has the power ...

A lot of marketing directors are constantly tweaking their messaging. Sure, it's easy to get jammed up. Especially when you've got so many moving parts to consider. But I've spotted a few common ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...