Text message marketing can be integrated easily with other channels. Although it can work as a stand-alone marketing method, it can also serve to enhance and support other marketing methods.

SMS and MMS marketing, otherwise known as text message marketing, is when businesses send marketing communications, like offers and incentives, directly to their target customers’ phones. It’s similar ...

Text message marketing, also called SMS business messaging, is a digital marketing method that involves communicating promotions, sales, coupons, confirmations, news, ...

Text message marketing can be an effective tool. If you decide to begin the process of integrating SMS into your marketing regimen, figure out what’s most important to you, whether it’s ...

Short-message-service, or SMS, marketing can be a powerful way to engage customers. Too many texts can be annoying, however, so be strategic about content and timing.

SevenRooms, the leading CRM, marketing and operations platforms for the hospitality industry, today announced the launch of its new Text Marketing solution –developed exclusively for restaurants.

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Cutting off advertising conversations in your text messages “is a little bit of a game of whack-a-mole,” Vox reporter Emily Stewart says.

Text message marketing is governed chiefly by the TCPA, with the FCC overseeing compliance. The FTC, meanwhile, has the authority to write additional guidelines for text message marketing within the ...