In 1996, McDonald’s attempted to make a sandwich specifically marketed toward adults to combat its child-centered image. In response, the company created the Arch Deluxe, which featured a ...

In 1996 McDonald's responded to one such challenge (a sales slump, compounded by the perception that it needed to develop a dinnertime entreé in order to compete) with the Arch Deluxe, a "grown-up" ...

The sandwich caused a spate of negative ... the item after expanding its Angus burger line. McDonald's spent $100 million marketing the Arch Deluxe in 1996. It contained peppered bacon, lettuce ...

According to Selvaggio, the Arch Deluxe was "supposed to be the first entry into a better burger — premium burger — experience for McDonald’s.” The burger featured a quarter pound of beef ...

Since launching in 1940, McDonald's has had several short-lived, discontinued menu items, including a chopped beefsteak sandwich, the Arch Deluxe, Fish McBites, and Chicken Selects. While these ...

McDonald's offers a large variety of chicken sandwiches to satisfy any craving. However, this chicken sandwich ranks best among them in our taste test.

Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...