To see how the McDonald's chicken sandwiches stack up against one another, we ordered all of them to compare. The following ...

In 1996, McDonald’s introduced a new line of sandwiches in an effort to capitalize on an untapped market: urbane, culinary sophisticates. The Arch Deluxe, “the burger with the grown-up taste ...

According to Selvaggio, the Arch Deluxe was "supposed to be the first entry into a better burger — premium burger — experience for McDonald’s.” The burger featured a quarter pound of beef ...

McDonald's sells 2.5 billion hamburgers every year—or 75 burgers every second. But the Big Arch is a risky move after several costly flops, like the Arch Deluxe in 1996, a premium burger aimed ...

McDonald's has used arches branding for a product in the past, and it didn't go well. It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more ...