The company abandoned the abbreviated HBC brand in 2009; though since the IPO, it has a new blue flag logo with HBC on it that will be used for corporate communications only. That logo will not be ...

TORONTO — The Bay is changing its logo for the first time in close to 50 years to reflect the department store’s banner shift to Hudson’s Bay, a nod to its historical roots and more upscale product ...

The Hudson’s Bay Company is reclaiming its past with a new logo — its first brand redesign in nearly half a century. Marking a shift from the moniker it has carried since 1965, The Bay will ...

Zellers returns as a pop-up inside an Ontario Hudson's Bay store, months after parent company HBC saw the discount department store's trademark removed from the government register.

A billionaire B.C. mall owner who is seeking to acquire up to 28 Hudson’s Bay store leases is likely to run into trademark issues if she moves forward with a plan to launch department stores ...

This week, as we watch the Hudson’s Bay Company shut its stores and liquidate assets, we recall the checkered history of Canada’s oldest company. In 1670, the Company of Adventurers led by ...