What Can Advisers Learn From The ‘Cola Wars’? In the marketing history books, some case studies stand out for the lessons learned. The “Cola Wars” between Coke and Pepsi are legendary, as ...

In 1986 Roger Enrico, then PepsiCo's chief, wrote a book, The Other Guy Blinked: How Pepsi Won the Cola Wars. Pepsi did briefly pull ahead then because of Coca-Cola's ill-fated New Coke. Yet Coke ...

The Coke Vs. Pepsi saga has landed at Sony. According to Deadline, Sony has acquired Cola Wars, a movie about the rivalry between Pepsi and Coca-Cola in the mid-1980s, for $1 million.The script ...

In 1975 Coca-Cola spent around $25m on advertising and PepsiCo some $18m. By 1985 those figures had shot up to $72m and $57m, respectively. In 1995 Pepsi outspent Coke by $112m to $82m.

Is the nostalgia-flavored “Cola Wars” a case of kicking an industry when it’s down? Hardly. The American thirst for sugary soft drinks may not be what it used to be. But as pointed out in ...

Shares of Coca-Cola, have risen about 12 percent over the past year, underperforming both PepsiCo, up 25 percent, and the 15 percent increase in the S&P 500 index. Dr.

Why Coke is winning the cola wars. by Danielle Wiener-Bronner @dwbronner February 21, 2018: 5:14 PM ET . Here's why you remember these Super Bowl ads.

Andrew G. Biggs is a resident scholar at the American Enterprise Institute and was previously the principal deputy commissioner of the Social Security Administration. There’s a cola war going on ...

Sony has stepped up with a $1.5 million bid for Cola Wars, a pitch that tells the true story of Pepsi's attempt to challenge Coca-Cola in the mid-80s. Skip to main content Open Mega Menu ...