The Indian beverage market has recently witnessed a resurgence of the iconic 'cola wars', with major brands engaging in creative advertising duels. This time, the battleground has expanded beyond ...

So, how did we get here... from here? In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected ...