February 06, 2025--(BUSINESS WIRE)--The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company’s rich history while demonstrating ...

The Hartford Wolf Pack have one of the longest histories in the entire AHL and their logo history speaks to that. However, their current logo has a muted color scheme that could use updating and ...

The new design reflects the grandeur of “The Monarch of the Glen,” a painting completed in 1851 by Sir Edwin Landseer, which has been an inspiration for The Hartford’s logo since 1875.