Now, a similar trend is emerging with AI. What's unfolding is not just a wave of innovation, but a textbook example of a tech hype cycle. We've been here many times before.

The fit checks, edgy drips, and competition drops of The Hype return for a second season on HBO Max. Which young designer will crush the streetwear game?

“Did I live up to the hype?” So sings Sigrid on “The Hype,” her new single out today. My colleague Rachel Brodsky did not think so last year when Sigrid released How To Let Go, but my ...

EXCLUSIVE: HBO Max has released the trailer for The Hype Season 2 and it features the return of co-signers Offset, Bephie Birkett, and Marni Senofonte. The streetwear competition will drop on ...

Middleburg has already reached their win total from each of the past three seasons: 2021 (5-5), 2022 (5-6), 2023 (5-6). Which is not surprising to head coach Ryan Wolfe nor the seniors on the team ...

The drive to Middleburg, Virginia, from Washington, D.C., takes a little over an hour, but it feels like entering an entirely different world. As you travel away from the sprawl of the city and ...

Why has the hype man all but disappeared from hip-hop? Chuck D. had Flavor Flav. MC Hammer had 2 Bigg MC. Busta Rhymes has Spliff Star. Jaz-O and Big Daddy Q had Jay-Z. 50 Cent has Tony Yayo ...

Moviegoers are partying with “Barbie,” with the much-hyped comedy landing No. 1 at the box office with $70.5 million in sales in its first two days.

In the first set, Barron Collier jumped in front 19-14 but couldn't hold the lead: Middleburg (27-5) stormed back fast on a 4-0 run, and sealed that set with Brooke Forkum's finish from the left side.

The hype surrounding Raiders running back Ashton Jeanty seems almost impossible to live up to. But he does have one secret weapon to help. Sports newsletter 🏈's best, via 📧 Studio IX 🏀⚽ ...

Are Weighted Vests Worth the Hype? Many influencers claim the vests are an essential tool for preserving bone density and muscle mass as you age. Here’s what we know about their effectiveness.

“Glass Onion: A Knives Out Story,” “White Noise” and “The Whale” are among the first films announced for this year’s Middleburg Film Festival in Virginia, celebrating its tenth ...