To meet this demand, you’ll need to be practical as well as creative — skills you’ll gain through your mix of business and communication classes. The topics you’ll study include: As the marketing ...

At Marketing and Communications, our mission is to promote and protect ... including the UAB website, UAB Magazine and the UAB Mix research blog. We create websites and other communications vehicles ...

With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...

This article examines the development of commercial sponsorship as a legitimate marketing communications option available to management. Initial attention focuses on the causes of sponsorship ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...