News

Hosted on MSN11mon
The Shade Room built a massive Black audience. Candidates want in. - MSN
Shade Room CEO Angie Nwandu said she wants to grow political coverage to reflect the page’s diverse Black audience: “Black people are not a monolith.” ...
Fast Company6y
How The Shade Room turned Instagram gossip into a media empire
According to The Shade Room, it was the second most popular publisher on Instagram last year in terms of likes and comments. It receives more than 1.5 billion impressions and reaches about 32 ...
Hosted on MSN8mon
The simple reason Kamala Harris is on The Shade Room - MSN
Her decision to appear on The Shade Room and other less traditional platforms has left many scratching their heads. But it’s a strategy to reach young, Black voters who are increasingly turning ...
Forbes3y
The Shade Room Founder Angelica Nwandu Discusses Navigating Criticism And Hyper-Scrutiny While Running A Global Media Company - Forbes
This article includes an interview with the founder of The Shade Room Angelica "Angie" Nwandu about her journey, how she navigates criticism, and the hyper-scrutiny she feels as a Black woman ...
The Root1y
The Shade Room Has Been Accused of Misleading the Public About Biden’s Maui Wildfire Relief | The Root
For years, The Shade Room has been repeatedly called out for spreading misinformation in the Black community. They are at the center of yet another controversy and this time it’s about Biden’s ...
Nieman Journalism Lab4y
How The Shade Room harnessed its massive community to register people to vote
By Election Day, it exceeded that goal and had helped register 162,722 voters (though The Shade Room was unable to provide a demographic breakdown of those newly registered voters). Edwards knew from ...
Forbes6y
Angelica Nwandu, Founder Of The Shade Room, On Starting A Media Company With No VC Money - Forbes
Angelica Nwandu is the founder of The Shade Room, the Instagram-based media company with close to 15M followers. In 2018, an Instagram based media platform is not out of the norm, in 2014, Nwandu ...
Rolling Out2y
Bishop T.D. Jakes responds to rumor that he runs 'The Shade Room' - Rolling Out
Bishop T.D. Jakes has finally responded to a viral TikTok.The iconic minister, entrepreneur and executive producer of the upcoming Lifetime film Pride: A Seven Deadly Sins addressed a rumor about ...
The Hill4y
Obama steps into The Shade Room to urge ‘roommates’ to vote, says White House ‘working to keep people from voting’
Former President Obama knocked the Trump administration in a video released by The Shade Room this week, accusing the White House of working to “keep people from voting,” particularly those of ...
Rolling Stone2y
Cardi B Accuses Shade Room of Gaslighting Her During Online Dispute - Rolling Stone
Cardi B accused popular social blog the Shade Room of gaslighting her in an online dispute over the nature of their content about her.
NBC News8mon
The simple reason Kamala Harris is on The Shade Room - NBC News
The Shade Room did not immediately respond to a request for comment. Harris has announced the Opportunity Agenda for Black Men, a plan to address economic disparities and create mentorship ...