According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...

A rocky start for Tiger Woods' new brand Sun Day Red is getting rockier as sporting giants Puma have filed an opposition ...

Tiger Woods may have to change the logo of his apparel company, Sun Day Red, after the Louisiana-based company Tigeraire rejected their trademark filing. Tigeraire started by creating cooler and ...

Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand ...

Tiger Woods is synonymous with the world of golf. And the TW logo emblazoned on his hats and shirts have been synonymous with him. The TW logo has been part of Woods' brand since 2000, and has ...

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. The German sneaker and apparel company says ...