The brand identity was revealed on 14 August and is the first change to the 115 year-old label's logo in 25 years. The Tiger of Sweden branding will be used on suit labels.

Tiger of Sweden’s previous logo 1920s tiger rampant (left) and 1960s Roman capitals from Tiger of Sweden’s archive These designs inspired the new word mark and mascot. The new identity also places ...

Bryan Conway, the newly-named creative director at Tiger of Sweden (previously, he was the design director) is one to wear his heart on his sleeve—quite literally in the case of the spring 2024 ...

Bryan Conway, the newly-named creative director at Tiger of Sweden (previously, he was the design director) is one to wear his heart on his sleeve—quite literally in the case of the spring 2024 ...

Dan Levy, who voices Joel—the henchman to two evil wizards (Gargamel and Razamel)—in the upcoming Smurfs film, brought his ...

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

I love Tiger Woods, but this logo really isn’t good. — Dave (@djg23) February 12, 2024. I love Tiger Woods so I will not discuss his clothing line and logo — Adam (@adamg1224) February 13, 2024.

Tiger Woods did a mini media tour on Tuesday and Wednesday in NYC to promote the long-awaited release of his Sun Day Red apparel line. Only he hopes the new logo doesn't last long as is. "My goal ...

But alas, when that private island is in Sweden and you're no longer married to a Swede, you're priorities change. As a result, the 62-acre plot of land in the middle of Lake Malaren is on the market.

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with ...

Tiger of Sweden: the brand which has become the epitome of Scandi-cool. It may still be a relatively new import to the UK – but it is getting bigger all the time and has won over influential fans.

Tiger of Sweden has brought a touch of Scandinavian cool to the UK with the opening of its flagship store in the heart of London’s Piccadilly. The men’s and women’s wear shop is situated in The Crown ...