Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

A stunning and charming European resort town that's popular among skiers and hikers, has earned comparisons to Switzerland - ...

For every charming chalet-filled village, there’s a contemporary city center full of Michelin-starred cuisine and luxury ...

Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments ...

The Ministry of Tourism strengthened collaboration with the Swiss government to enhance the quality of vocational tourism ...

For the tourist industry in particular, it's an opportunity. In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than ...