GoldieBlox ad is viral. The company was started by Debbie Sterling, a Stanford-educated engineer, to “disrupt the pink aisle” and “get girls building.” ...

In a season that inspires earnest letters about toys, one notable batch is being sent not by kids to Santa's workshop, but by parents to the executive suites of real-world toy makers. The message ...

Soundtracks in toy ads shape gender stereotypes, ... In contrast, ads targeting girls featured softer, more harmonious music, ...

Strategies in Children's Toy Advertising. ... Ads also appear in places where children can't escape them. ... Linda Ray is an award-winning journalist with more than 20 years reporting experience.