From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Dolls for the girls, cars for the boys. A study which analyzed 595 toy advertisements broadcast on television at Christmas 2009, 2010 and 2011 showed that they promoted values that associate ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

In my research on toy advertisements, I found that even when gendered marketing was most pronounced in the 20th century, roughly half of toys were still being advertised in a gender-neutral manner.

There is a lack of diverse representation in toys and advertising. Dolls are primarily white and it is uncommon for dolls to appear disabled. Most marketing features white children and at times a ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist cliches. According to a study published in the journal PLOS One, these stereotypes are reflected ...

It seems that sound and music play a role too, as the music and soundscapes used in toy commercials can influence how children perceive masculinity and femininity. The advertising industry is ...

Empowering your children to make grown-up decisions about the toys they’d like to have, or to keep, will help reduce the negative impact of advertising on their wellbeing. Don’t have time to ...

Toy Planet, a Spanish chain based near the eastern resort of Valencia, has been following this strategy for the past decade in adverts for its own-brand toys. Flicking through its catalogue ...

It's covered with vintage toy advertisements and mythical, striped beings known as Bringbacks that he's been creating for 12 years. Toys and toy history have long been central to Hancock's work ...