Here are some of the reasons why modularity wins when it comes to exhibiting outside the country (or when you’re a com ...

This move away from traditional trade show exhibits gave IBM the opportunity ... Equally important, the IBM experts staffing the test booths were trained in techniques to help customers feel ...

According to Trade Show Advisor, exhibitors have just 3 seconds ... The location of the booth on the show floor is key. Booths generally sit on an aisle, separated from other exhibitors by curtains.

Trade show booth displays are a tricky business. First, they require great products. Second, they need to be manned by people who excel in customer service. Last, but certainly not least ...

In a crowded trade show environment, it’s the booths that encourage hands-on interaction that truly capture attention. These spaces can turn attendees from passive observers into active participants, ...

Data analytics and artificial intelligence are largely integrated into most aspects of businesses today and trade show booths will be no exception. AI integration will go beyond simple data collection ...

And regardless of what some edtech trade show promoters tell you, exhibit booths don’t always deliver the return on investment you expect, even with a solid game plan behind it. From my ...

In today's dynamic healthcare business environment, agility is essential. The companies that can pivot quickly and efficiently as needed are the ones that succeed.

Take for example the reps whose booths I skipped at an art show a few ... products well enough to give you an answer? How many trade show contacts have told you they would have to get you ...