Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand stories that resonate and stay relevant.

James I. Bowie is a sociologist at Northern Arizona University who studies trends in logo design and branding. He reports on his research at his website, Emblemetric.com. The final deadline for ...

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show ...