Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over ...

Trix cereal will have two fewer colors ... “We haven’t been able to get that same vibrant color,” said Kate Gallager, General Mills’ cereal developer. The shift away from artificial ...

Just a year and a half after removing artificial colors from Trix cereal, consumers are asking they be put ... beets provide beet powder used as food coloring). …Also, some ingredients found in nature ...

For the off-color Trix, General Mills overestimated the demand for clean labels when a cereal executive declared in 2015: “Consumers increasingly want the ingredient list for their cereal to ...