Ghost waves are the 2025 hair trend embracing natural texture, blending soft, effortless waves with a boho, carefree vibe.

Amika's High Tide crimper creates everything from soft beachy - or in this case, ghost - waves to ultra-smooth and defined ...

With these backstage tricks and texture-boosting products for every hair type, scoring spring/summer 2019’s ‘cool girl’ beachy waves and curls couldn’t be easier. It’s the return of ...

A new K-beauty trend is officially making waves across the globe, and this time it’s all about hair. Read on to learn about ...

For the ponytail, start by finding a deep side part. “Begin by applying Amika’s The Wizard leave-in conditioner with a bit of ...

Finally, we’re celebrating easy waves, and thank goodness for that. Here’s how to get them no matter what your hair type or texture. At one point, not so long ago, designers sent armies of ...

Suitable for all hair types and textures ... weight because the BaByliss Wave Secret Air nails super-quick cool girl waves every single time. It’s also extremely easy to use once you’ve ...