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USA TODAY Sports. Jerry West is an absolute NBA legend, from his accomplishments as a player ... Oh, and he's the NBA logo. Literally! That's his silhouette that graces the logo.

Unofficially, however, the logo is well known to be the silhouette of one of the league's first true icons: Jerry West, who died Wednesday at age 86. In 1969, the NBA hired a brand consultant ...

His agency created logos for other major companies such as AARP, Xfinity, Arby’s, Bank of America, and Dell, among many others. Siegal said he charged $14,000 for the NBA logo.

The logo depicts an all-white silhouette of a player in motion, dribbling a basketball surrounded by red-and-blue color blocks. Siegel told the outlet that West was one of his favorite players.

The NBA logo, which features a faceless player dribbling a ball against a red and blue background, is well known to be the silhouette of one of the league's first icons: Jerry West—who died aged ...

Alan Siegel designed the logo in 1969, according to a 2010 Los Angeles Times article. The logo depicts an all-white silhouette of a player in motion, dribbling a basketball surrounded by red-and ...