Nebraska Cornhuskers / Bleacher Report The USC Trojans have built a reputation on tradition, rarely changing uniform or logo designs and maintaining the historical significance of the Coliseum.

Perhaps the greatest mascot of any college football team, Traveler, celebrates its 50th anniversary as the USC Trojans' mascot ... commercials, print and on stage. Some of us were fortunate ...

the LA USC -- said the ruling protects the school's "primary athletic mark." He said the logo, used on team clothing and equipment, brings in significant revenue. Nobody would confuse a Trojan for ...

The six-year battle over the logo culminated in the U.S. Patent and Trademark Office ruling in favor of the Trojans on the basis of having a longer established trademark. This is big news for ...