(The account is now verified.) Maybe that’s the crux of it. Steak-umm does the jokes and memes and petty inter-brand feuds like the rest of brand Twitter — but it’s also willing to go dark.

Steak-umm also has a popular Twitter account ... Ultimately, according to Allebach, "the mission is to generate community, make memes, and sell frozen beef sheets." ...

According to a statement from Steak-umm's social media manager, Nathan Allebach, the company's presence online is ultimately to "generate community, make memes, and sell frozen beef sheets." ...

Steak-Umm is having a bad week like the rest of us ... “We needed to stop with the memes. We needed to stop with the poking fun, and we needed to listen,” Bender said. What they heard was ...

Please reload the page and try again. Steak-umm is hitting the streets, food truck-style, to remind Americans that it exists. Namely, millennials who missed out on commercials like this from the ...