Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

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Most biopharma marketing executives say they don’t know what clients want – it’s time to change that Nearly 50% of biopharma marketing executives surveyed by Accenture say they lack a good ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can ...

It emphasizes understanding customer needs ahead of time and addressing pain points before they ever happen. Examples of proactive customer experience include: To enable this, brands must ...

The telecommunications sector in Africa is evolving from a network-centric to a customer-centric business model, where deeply understanding the individual behaviour of subscribers is becoming a ...

One of the biggest reasons companies fail is because they don’t listen to customers. Data has proven this time and time again; according to research from Deloitte, companies that put the ...

But marketing is not just about advertising a product or running sales promotions—it’s a comprehensive process that begins with understanding customer needs and extends all the way to ...

"I think that's something we really want to find out from customer reviews and feedback in the future." This study "It is about inclusion! Mining online reviews to understand the needs of adaptive ...