The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.

To use persuasion techniques in marketing, you must first understand your target demographic. That means creating accurate customer personas and assessing their potential needs and desires. Simply put ...

The understanding of user needs is crucial ... especially since the landscape is always evolving.”Read: What customer experience fails can teach you; three ‘A’s are keyThe impact of her ...

Understanding this fundamental principle ... They must listen, analyze and anticipate customers’ needs, rather than taking a reactive stance. Below are some actionable items to consider ...

Gain a deeper understanding of the commercialization process and the importance of understanding the needs of potential partners or customers. Develop a solid foundation in business concepts and ...

Customers have different needs and desires when buying items. They might want different styles or sizes, or even completely different products altogether. For example, a clothing shop may need to ...