Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

To do this, you need to spend a fair amount of time understanding who your customers are and what motivates them. In other words, finding out what your customers' stories are can help you craft ...

Understanding and meeting your customers’ needs can be challenging, especially with market forces constantly changing. To succeed, you need to be a good listener and discover how your customers ...

Refine features based on user needs. By analyzing customer feedback, reviews, and other data sources, you can better ...

At its core, consumer behavior is all about understanding how your customers make buying decisions. Because the customer journey is made up of countless behaviors and small decisions that can be ...

It requires deep customer understanding and strategic positioning ... launching a startup or refining an existing brand, getting your value proposition right is one of the most important things ...

According to the IDC White Paper, 98% of the most mature companies have a good to excellent understanding of customer journey friction points, while only 29% of the least mature companies reported the ...