COLUMBIA, S.C. (WCSC) - The University of South Carolina on Wednesday announced a new logo and a new spirit mark. The school announced a simplification of its branding with a new “USC” spirit logo and ...

The University of South Carolina has announced a new branding mark to go along with its iconic tree-and-gates academic logo. University officials said Wednesday it is simplifying its branding ...

The University of South Carolina is updating its logo to a more simplified design and reverting to an old abbreviation—USC, instead of the currently used UofSC—in its marketing and editorial content.

That flag, which features the University of South Carolina logo, now belongs to head coach ... That feat is now enshrined in the history books thanks to a pair of congressional resolutions ...

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...