They don't. Which is all the more reason to really understand what might motivate your users. Interestingly, empathy maps are already common in the design industry. Tech experts in user experience and ...

Download an empathy map canvas to work with. Learning about the service user experience, including whether it has improved after creating and implementing a solution, comes from the process of ...

Because they are the underdogs with better foresight and more clarity. They are the ones who got the User Empathy Map spot on, right from the get go. An Empathy Map encourages us to see ...