There are several specific hallmarks of a "VSCO girl," which includes scrunchies, oversized T-shirts, clothing from the store Brandy Melville, Vans, Pura Vida bracelets, Fjällräven Kånken ...

I would be a full-throttle VSCO girl,” she says, admitting that she’s gone to work unintentionally dressed in the aesthetic, wearing tie-dye, a cheetah headband, and a scrunchie with my hair ...

Today, the scrunchie has ascended back to the top of the fashion hierarchy, and VSCO girls have adopted it as a critical part of their uniform. Writer and trend-forecaster Andrew Luecke ...

It’s worth a watch: Does your daughter want to be a VSCO girl? If you’ve suddenly noticed your daughter saying these phrases or wearing scrunchies halfway up to her elbow, she may be trying to ...

So, what does one “need” to be a VSCO girl? Well, there are a lot of things, ranging from carrying a Penny Skateboard under her arm to donning a messy bun wrapped in a scrunchie (yes ...

Peyton Gallagher and Lily Gottfried are VSCO girls Hsu found in Chelsea and explained the look. "I have the shell necklace, the scrunchie Air Force 1s, Lululemon leggings," said Gottfried.

It’s been a similar surprise to the brands implicated by the VSCO-girl meme. Since the term went viral, I’ve received PR emails from scrunchie emporium Claire’s and Pura Vida incorporating ...

An aesthetic has emerged that identifies the “VSCO Girl”: armfuls of scrunchies, big T-shirts, Hydro Flasks, Starbucks cups, puka shell necklaces, Birkenstocks, Mario Badescu products (and ...